
Recent projects I’m excited to share
Olin College of Engineering
A new viewbook with photography by Tom Kates and yours truly.
Created at Sametz Blackstone Associates.
Roundhead Brewing Company
A beer around town





above: Beer Garden fence graphics
below: launch night (after closing)


Cambridge School
of Weston
Admitted student packets deliver the good news. Student and parent folders include a range of communications, from the utilitarian to the whimsical.
Created at Sametz Blackstone Associates.

A laser-cut interactive experiment invites prospetive students to envision how they'll engage with the CSW community.






Roundhead Brewing Company
One new barrel-aged brew and a label refresh

Gato Curioso; the second in Roundhead's barrel aged series.





Getting branded for the summer beer garden circuit

New Jersey Symphony
A new brochure for a new season and an evolving visual system.
Created at Sametz Blackstone Associates.

Iterative system exploration.

Detroit Opera
Website
Role: creative director;
Sametz Blackstone Associates


Visit detroitopera.org
Roundhead Brewing Company
Glass bottle, uncoated paper label.

The Wheeler School
Impact report;
Created at Sametz Blackstone Associates.
Hartford Symphony Orchestra
Created at Sametz Blackstone Assocites
Curtis Institute of Music
Campaign book;
Created at Sametz Blackstone Associates.

MassArt
President's report; created at Sametz Blackstone Associates

Mailer 1

Mailer 2

Mailer 3
Olin viewbook
The most recent Olin viewbook consists of a series of three mailings (above), establishing an ongoing stream of communication with prospective students. Each element unfolds in a different way (examples right and below).
Spreads from Mailer 1 (right)
Mailer 2
The second mailer unfolded to reveal a unique campus map and, in its final open, a poster detailing the many and varied educational and enrichment opportunities Olin offers.




Mailer 3
The final mailer in the series focused on postgraduate outcomes and features in-depth profiles for four Olin alums and their divergent and distinguished post-Olin careers. 


Roundhead Brewing Company
Two delicious new releases; Juntos and Guerrero (the latter is part of a PanMass Challenge fundraising effort)!


The Wheeler School
Another handsome edition of Now & Then — our longest, at 100 pages + cover! Created at Sametz Blackstone Associates.

Roundhead Brewing Company
"Rosita" Guava Wheat

Cambridge School of Weston
A new viewbook with some non-traditional design moves (and featuring some of my own photography) for a boundary-pushing private high school. Created at Sametz Blackstone Associates.
Roundhead Brewing Company
Athletics graphics
Hartford
Symphony
Orchestra
Above:
Pages from the Spring 2024
concert guide.
Right:
Re-branded website.
Created at Sametz Blackstone Assocites
Roundhead Brewing Company
"Hero" New England IPA

Olin College of Engineering
Two development-focused year-end publications.
Designer/Creative Director; Sametz Blakckstone Associates.
The Rashi School
This suite of admissions materials includes an overview brochure with integrated Lower School and Middle School supplements, as well as a trifold overview pamphlet. Messaging and design elements from the print materials informed a web update.
The complete set of brochures is assembled with a translucent bellyband.
Designer/Creative Director; Sametz Blakckstone Associates.
Covers and example spreads from the three brochures.
Tri-fold pamphlet
Modular suite of admissions brocuhures;
created at Sametz Blackstone associates.
Hartford Symphony Orchestra
A new look for a new client. Created at Sametz Blackstone Associates.
Olin College of Engineering
Travel brochure designed to support the larger multi-touchpoint prospectus;
created at Sametz Blackstone Associates
Roundhead Brewing Company
Top row: Purple corn Peruvian Chicha drink. Delicious; family-friendly.
Bottom row: PTO, one of my favorites. Original photo of the full moon taken with Craig and family over a decade ago!
The Duke Ellington Orchestra
A new site to advance a living, growing legacy. Role: designer. Created at Sametz Blackstone Associates



MassArt
President's report; created at Sametz Blackstone Associates
Roundhead Brewing Company
A few wonderful recent releases, and an update to an old favorite.


The Wheeler School
The Spring 2023 edition of Now & Then, the Wheeler School alumni magazine; created at Sametz Blackstone Associates
Orchestra Lumos
2023–24 Season Brochure; Created at Sametz Blackstone Associates
And here's the first season of Orchestra Lumos: 2022–23; Created at Sametz Blackstone Associates
A sampling of the very active and on-brand Orchestra Lumos Instagram feed.

Boston Philharmonic
Introducing the 2022-23 season brochure; Created at Sametz Blackstone Associates

Standing out at Carnegie Hall, NYC
Olin College of Engineering—
update
Graphics for alumni-focused programming; created at Sametz Blackstone Associates


Executive notecards; created at Sametz Blackstone Associates
New Year's card; created at Sametz Blackstone Associates
Annual report; created at Sametz Blackstone
MassArt
The 2022 MassArt travel brochure is an update of the 2021 design. It features my favorite cover concept to-date. At Sametz Blackstone Associates.
The update to the main viewbook continued the collage motif from the travel brochure. Pictured here: front and back outside covers and spine (laying flat).

CASE STUDIES
I’m an esthetically omnivorous, intellectually curious designer, photographer, creative director, and educator with over 25 years of agency experience, a deep focus in education, arts and culture, and financial services, and an affinity for typographic and photographic adventure.
All material © Alexander S. Budnitz and/or the orgianzations listed