The Stamford Symphony had already grown beyond its namesake city; but its name contributed to a misunderstanding of its ambition to spread the light of orchestral music to all of Fairfield county.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Concept // Design // Print // Social //  Web

Like fireworks and sunflare

The new logo references the rays of the sun radiating out from the orchestra to spread music's illumination across the landscape. It promises to bring excitement and dynamism to the world of orchestral music. Its simple geometry, composed of a complex ordering of distinct parts, adds  a sense of diversity and interconnectedness that mirrors the diverse, interconnected communities the orchestra serves.

Defining the system

Clear and concise approaches to the elements of design, centered around a light- and nature-inspired palette, provide a broad range of opportunities for visual variety and exploration. 

Launching a season and a brand

Season brochure

The first season brochure helped launch the new brand with a dramatic typography-driven cover that helped set expectations for new, vibrant take on the orchestral music experience. 

Supporting the message on social

A flexible palette for dynamic media environments

The visual brand pivots on dramatic juxtapositions of light and dark while maintaining visual coherence, helping to illuminate the vast range of emotion and energy accessible through orchestral music (and helping to maintain interesting variety across multiple communications channels). 

a revitalized web presence

We adapted and enhanced the exisiting website to work with the new brand. 

Deepening the visual vocabulary across media—and seasons

Social, OOH, and direct mail pieces promote individual programs as well as the depth and varity of Orchestra Lumos programming.

Second season

Keeping it fresh

The second season brochure expanded visual brand expression and helped cement the new visual brand for patrons. 

brand guidelines

Brand guidelines that include flexible approaches to building and expanding the visual brand over time are as an asset brand managers use grow and deepen the brand independently and with other design partners.

Case studies

All material © Alexander S. Budnitz and/or the orgianzations listed