MIT Human Resources

Welcome to MIT

As a major employer in a tight labor market, MIT needed a fresh approach to communicating its value, and a set of tools as sophisticated as its reputation.


ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Strategy // Branding // Print // Web

The core of our approach: balance the stability and prestige of MIT's academic reputation with its uniquely dynamic, entrepreneurial spirit. 

A new vision for the web

Bringing four sites under one roof, or, looking inside and out at the same time. 

MIT Human Resources' new website unifies recruitment and internal HR functions, serving audiences external to the institute, as well as current employees and managers. The integration of four legacy sites brings with it a unified institutional voice, streamlined user and administrator processes, and provides ”one stop shopping” for all employment and benefits related matters at the institute. 

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The site uses a mobile-first, module-based design approach that allows for a highly flexible approach to deploying content. 

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connecting retention and recruitment

Open enrollment—opportunity realized

The annual open enrollment guide serves as an overview of MIT employee benefits and is used by both current employees and for recruitment purposes. 

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Inspired by MIT's dynamic atmosphere and entrepreneurial spirit, we developed an image library that uses motion blur as a unifying motif. 

Photography by L. Barry Hetherington

MIT is a major employer and needs talent across vocations. You don’t have to be a rocket scientist to work at MIT and be part of shaping the future. 

The Macroeconomic Research Series focuses on the complex interactions of the global economy. 

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Visual system elements

The MIT Human Resources guidelines include foundational approaches to language and messaging that inform and inspire the visual brand. 

Projects

Curry CollegeProject type

Wesleyan UniversityProject type

Tufts HillelProject type

Art of the ViewbookProject type

A collection of logosProject type

Happy New YearProject type

Seattle Symphonyclassically innovative

New Jersey SymphonyAll around town

Olin College of EngineeringRedefining higher ed branding

Meketa Investment GroupElevating a respected brand

The Wheeler SchoolCommunicating Joy and Rigor

All material © Alexander S. Budnitz and/or the orgianzations listed

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