Wesleyan University

Yes + And

Wesleyan University is the kind of place where unusual and unexpected connections—between practices and disciplines; personalities and perspectives—is the norm. Wesleyan defines the idea of yes, and + more.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Concept // Design // Creative Direction // Print

Wesleyan's viewbook builds on extraordinary photography by Tom Kates to tell the story of a place committed to realzing and supporting students' journeys of discovery across often novel terrain. You + Wesleyan = Yes + And.

realizing the concept

With a defined concept in-hand and the elements of a university-wide visual system in place, we set about exploring how to envision the idea of novel connections and academic experimentation.

Typographic approaches, image manipulation and combination, background textures, graphic elements, and grid manipulation and subversion all play a part in the process of exploration.

On the road and in the mail

In support of the admission team's busy travel schedule, we created an easy to cary yet persuesive mini-viewbook. Targeted sophmore- and junior-year mailers provide added touchpoints in the communications cycle.

Travel brochure

Sophmore-year mailer

Junior-year mailer

on the walls

Designed to stand out on the walls of guidance and college counselour's offices, the poster establishes a sense of place as well as a sense of character and personality.