Cambridge School of Weston

We Are / I am . . .

With a unique pedagogical model and an exceptionally entrepreneurial and innovative student body, the Cambridge School of Weston enables academic exploration and individual growth.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Concept // Design // Photography // Print // Social

realizing the vision

Viewbook

The viewbook serves as the visual foundation for a complete recruitment campaign. Dimensional typography represents paths of bold academic exploration, while gradients symbolize tempering nuance and rigor.

The viewbook—in hand

exploration

Here are a few finalist design directions that evolved from our overall concept and build on the existing Cambridge School of Weston brand system.

Picturing cambridge school of Weston

I provided the bulk of photography for the admission campaign, visiting campus in fall and winter to capture the personality of the Cambridge School of Weston's diverse student body and welcoming campus spaces.