Sarah Lawrence College

Prepared for whatever comes next

Revitalizing a storied brand in higher education by redefining the potential of a rigorous liberal arts education in student, parent, and alumni imaginations.

ROLE
Designer and/or creative director; Sametz Blackstone Associates

SCOPE
Strategy // Branding // Print // Environmental // Web

Recruitment

Now it its fifth revision, the viewbook's design and structure embody elements of the Sarah Lawrence philosophy and help establish the college's personality and character at a glance.

A journal-size format reinforces a connection to academia while an exposed smythe-sewn binding speaks to Sarah Lawrence's willingness to interrogate traditional forms. Quotes running directly in the gutter further question traditional pieties, while a combination of bold colors and traditional drop caps signal the synthesis of tradition and innovation.

A concise, six-panel travel brochure makes a strong case in a small, efficient space.

Typographically illustrated postcards that stand out in a photography-driven marketplace convey key differentiators across multiple touch-points,

Matriculation

A complete communications architecture includes publications that take into account the perspectives of both future students and their parents.

Now it its fifth revision, the viewbook—a flaghship publication— embodies elements of the Sarah Lawrence philosophy and helps establish the college's personality and perspective at a glance.

The Sarah Lawernce "fat envelope" includes a series of informative materials ranging from the prosaic to the provocative.

Conceived as an "insider's guide," Sarah Lawrence alums contributed to the writing process of this authentic, irreverent, student's perspective view of life at Sarah Lawrence.

A career services brochure addresses questions about the value of a liberal arts education—and the Sarah Lawrence model specifically—head-on.

from print to screen

On the web

A new college website builds the Sarah Lawrence narrative by integrating the new visual system, a set of memorable and differentiating storylines, and a completey reimagined navigational structure.

The site embraces the depth, richness, and complexity of Sarah Lawernce's academic and campus offerings.

A recent redesign of the homepage builds on the established visual system, maintaining brand equity established since the re-launch.

Alumni and development Communications

Recruitment marketing and fundraising speak most powerfully when they speak in unison. In that spirit, the visual brand for Sarah Lawrence's first comprehensive campaign uses the same foundational visual language as the rest of the college's communications.

A complimentary micro-site facilitated sharing the campaign vision more widely and helped maintain a drumbeat of success stories and progress updates that complimented print materials.

The Fund for Sarah Lawrence

As an institution, Sarah Lawrence exhibits both a remarkable ability to adapt to changing times and an unwaving commitment to its core values. This series of postcards for the Fund for Sarah Lawrence literally makes connections between past and prestent, bridging the gap between the present-day institution and alums' lived experience.

sharing an asset over time and across functions

An extensive brand guidelines document explores both the whys and hows of the Sarah Lawrence visual and verbal system, facilitating adoption across institutional divisions and functions.