The Wheeler School

Known for it’s intense academics, student-centered pedagogy, and fine-arts focus, the new brand system helped bring parity to the social and civic engagement that guides all activity at Wheeler.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Strategy // Branding // Print // Web

Images from a social campaign featuring imagery by Copper Hound Pictures and an early implementation of the new identity standards. 

recruitment

Every page of the viewbook is a unique dimension—a nod to Wheeler’s nimble, student-centric approach to customizing educational opportunities to students’ talents and interests. 

Rich fields of color, unusual geometries, and varied page sizes that create multiple juxtapositions echo Wheeler’s holistic pedagogical approach. 

A series of customizable templates help staff keep communications up-to-date with a growing list of accomplishments and busy calendar of events.

Engaging online

A new website offers easy access to a wealth of information for prospective, current, and former students (and their parents), all while expressing the joy and vitality of the Wheeler environment. 

A variety of custom content modules allow staff to assemble and deploy new pages loaded with rich content based on communication needs. 

Community and character

A completely re-imagined alumni magazine brings the excitement of campus to the larger Wheeler community—and the larger Wheeler community back to campus. 

The Fall issue of Now & Then includes an annual report and donor recognition section. 

The Spring 2020 issue of Now & Then took on a new form factor in acknowledgement of the challenges posed by the pandemic. 

Ephemera

The new brand system extends to all school communications: from letters to invites to development communications.

Visual system elements

A flexible system based on defined approaches to typography, color, graphic elements, composition, and photography anticipates future expansion and allows for ongoing creative engagement.

All material © Alexander S. Budnitz and/or the orgianzations listed