Meketa Investment Group

Elevating an industry leader

Meketa had outgrown its legacy brand. The evolved brand projects the energy, innovation, and conviction that characterize and differentiate the organization.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Strategy // Branding // Print // Web

The new Meketa identifier builds on the history of the original and the equity embodied in the name, while adding a bold, modern, and flexible visual approach.

Corporate communications

Meketa’s new web presence unites several legacy sites (and brands) under one integrated architecture.

The site projects a progressive yet reliable presence. Classic portraiture balances bold, unexpected bands of gradient color. Carefully chosen sets of evocative metaphoric imagery punctuate generous white space. Sparing use of a classic serif typeface adds gravitas to an asymmetric approach to page structure.

Integrated service line brochures

Meketa grew organically, adding capacity and services over time to meet client needs. Establishing a unified voice helps existing and potential clients understand the depth and breadth of Meketa’s offerings.

A commitment to high-quality portraiture highlights the critical role that long term relationships and talent development play in Meketa’s success.

Portraits by Liz Linder

Thought leadership

The Macroeconomic Research Series focuses on the complex interactions of the global economy.

White papers and research notes delve into the risks and opportunities inherent in different types of investments.

Visual system elements

A flexible system based on defined approaches to color, typography, graphic elements, composition, and photography anticipates future expansion and allows for ongoing creative engagement.