Building—and serving—the Hyde Park community by bringing people together to enjoy unique and delicious beer in an exhilarating space.

ROLE
Designer / creative advisor

SCOPE
Identity // Branding // Packaging // Etc.

Featured on DesignRush!

packaging the product

Metallic stock allows for delight and surprise in the final product (as above). 

The labels draw inspiration from the tastes of the brews themselves as well as the story behind each recipe, as told by Luis and Craig.

environment & wearables

The visual brand extends to the built environment and features a two story Roundhead welcoming patrons to the taproom. 

Opening weekend at Roundhead Brewing Company!

Taproom menu medallions

A visual connection between on-tap offerings and take-away packaging aids in easy recognition and builds brew loyalty. 

T-shirts—including these urban Roundheads and other memorabelia—will be available for purchase inside the taproom. 

expanding the brand

Roundhead's first brand extension: the Aji Seco Beer Garden (Aji Seco is the Peruvian name for the Roundhead). 

Meet the human's of Roundhead: Luis and Craig

art as process and collaboration

As a methodology to explore visual ideas and motifs for Roundhead packaging, I collaborated with Luis and Craig on a series of brew-inspired prints.

A quick peek at early process work. 

All material © Alexander S. Budnitz and/or the orgianzations listed