Roundhead Brewing Company
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Building—and serving—the Hyde Park community by bringing people together to enjoy unique and delicious beer in an exhilarating space.
ROLE
Designer / creative advisor
SCOPE
Identity // Branding // Packaging // Etc.
Check the Newer page for the most recent
Roundhead Brewing projects.
packaging the product: cans
Metallic stock allows for delight and surprise in the final product (as above).
The labels draw inspiration from the tastes of the brews themselves as well as the story behind each recipe, as told by Luis and Craig.
packaging the product: Bottles
environment & wearables
The visual brand extends to the built environment and features a two story Roundhead welcoming patrons to the taproom.
Opening weekend at Roundhead Brewing Company!
Opening weekend at Roundhead Brewing Summer '25 beer gardens
Taproom menu medallions
A visual connection between on-tap offerings and take-away packaging aids in easy recognition and builds brew loyalty.
T-shirts—including these urban Roundheads and other memorabelia—will be available for purchase inside the taproom.
expanding the brand
Roundhead's first brand extension: the Aji Seco Beer Garden (Aji Seco is the Peruvian name for the Roundhead).
Meet the human's of Roundhead: Luis and Craig
art as process and collaboration
As a methodology to explore visual ideas and motifs for Roundhead packaging, I collaborated with Luis and Craig on a series of brew-inspired prints.
A quick peek at early process work.
case studies
I’m an esthetically omnivorous, intellectually curious designer, photographer, creative director, and educator with over 25 years of agency experience, a deep focus in education, arts and culture, and financial services, and an affinity for typographic and photographic adventure.
All material © Alexander S. Budnitz and/or the orgianzations listed
