With a unique pedagogical model and an exceptionally entrepreneurial and innovative student body, the Cambridge School of Weston enables academic exploration and individual growth.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Concept // Design // Photography // Print // Social

realizing the vision

Viewbook

The viewbook serves as the visual foundation for a complete recruitment campaign. Dimensional typography represents paths of bold academic exploration, while gradients symbolize tempering nuance and rigor.

The viewbook—in hand

exploration

Here are a few finalist design directions that evolved from our overall  concept and build on the existing Cambridge School of Weston brand system.

Picturing cambridge school of Weston

I provided the bulk of photography for the admission campaign, visiting campus in fall and winter to capture the personality of  the Cambridge School of Weston's diverse student body and welcoming campus spaces. 

supporting publications

A poster, postcard, e-mail graphics, and an academic offerings brochure support the primary viewbook.

Admission events poster and postcard

e-mail headers

Academic offerings brochure

admitted student communications

Parent and student folders, each with informative, thought provoking, and surprising content invite families to join the CSW community.  

Delivering the good news

Student and parent folders include a range of communications, from the utilitarian to the whimsical. 

A laser-cut interactive experiment invites prospective students to envision how they'll engage with the CSW community. 

Case studies

All material © Alexander S. Budnitz and/or the orgianzations listed