Wesleyan University

Yes + And

Wesleyan University is the kind of place where unusual and unexpected connections—between practices and disciplines; personalities and perspectives—is the norm. Wesleyan defines the idea of yes, and + more.


ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Concept // Design // Creative Direction // Print

WES_headliner

Wesleyan's viewbook builds on extraordinary photography by Tom Kates to tell the story of a place committed to realzing and supporting students' journeys of discovery across often novel terrain. You + Wesleyan = Yes + And.

realizing the concept

With a defined concept in-hand and the elements of a university-wide visual system in place, we set about exploring how to envision the idea of novel connections and academic experimentation. 

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Typographic approaches, image manipulation and combination, background textures, graphic elements, and grid manipulation and subversion all play a part in the process of exploration.

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On the road and in the mail

In support of the admission team's  busy travel schedule, we created an easy to cary yet persuesive mini-viewbook. Targeted sophmore- and junior-year mailers provide added touchpoints in the communications cycle. 

Travel brochure

Sophmore-year mailer

Junior-year mailer

on the walls

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Designed to stand out on the walls of guidance and college counselour's offices, the poster establishes a sense of place as well as a sense of character and personality. 

Projects

Curry CollegeProject type

Tufts HillelProject type

Art of the ViewbookProject type

A collection of logosProject type

Happy New YearProject type

Seattle Symphonyclassically innovative

New Jersey SymphonyAll around town

SkinnerAll around town

Olin College of EngineeringRedefining higher ed branding

Meketa Investment GroupElevating a respected brand

The Wheeler SchoolCommunicating Joy and Rigor

MIT Human ResourcesWelcome to MIT

All material © Alexander S. Budnitz and/or the orgianzations listed

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