A orchestra with truly state-wide reach needed a dramatic new brand to help take their music and message on the road and engage new audiences across the Garden State.

ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Strategy // Branding // Print // Web

The 2022-2023 centennial season brochure embodies the culmination of a collaborative research, writing, and design process.

In addition to presenting the season's programing in a bold, colorful, and easy to navigate way, the seson brochure includes narrative and editorial elements—including conversations between key stakeholders across the organization. 

The new wordmark sparkles in multiple shades of blue—the symphony's new primary brand color—and flexes to include two- and one-line versions. 

The wordmark works equally well against dark backgrounds and can be used with a series of modifiers to faciliate unified brand expression across functional groups.

on-brand web

We adapted the existing web architecture to embrace the new brand through the implementation of new fonts, colors, graphics, and primary navigation labels. 

Regular touch points across print and digital channels reinforce patron connection and participation.

Project elements included fundraising communications and development support collateral.

The New Jersey Symphony team maintains an active social profile with regular visual brand tie-ins, creating instantly recognizable content within users' feeds.

An in-depth brand book documents core visual elements and gives examples and strategies for exploring future communications within the visual system. 

All material © Alexander S. Budnitz and/or the orgianzations listed