The Wheeler School

communicating Joy and rigor

Known for it’s intense academics, student-centered pedagogy, and fine-arts focus, the new brand system helped bring parity to the social and civic engagement that guides all activity at Wheeler.


ROLE
Creative Director/Designer; Sametz Blackstone Associates

SCOPE
Strategy // Branding // Print // Web

Images from a social campaign featuring imagery by Copper Hound Pictures and an early implementation of the new identity standards. 

recruitment

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Wheeler_P6030946_LR-Mod
OLYMPUS DIGITAL CAMERA

Every page of the viewbook is a unique dimension—a nod to Wheeler’s nimble, student-centric approach to customizing educational opportunities to students’ talents and interests. 

Rich fields of color, unusual geometries, and varied page sizes that create multiple juxtapositions echo Wheeler’s holistic pedagogical approach. 

A series of customizable templates help staff keep communications up-to-date with a growing list of accomplishments and busy calendar of events.

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Wheeler_Template1_forWeb

Engaging online

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Wheeler_web_athletics
Wheeler_web_academics

A new website offers easy access to a wealth of information for prospective, current, and former students (and their parents), all while expressing the joy and vitality of the Wheeler environment. 

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Wheeler_web_page-detail

A variety of custom content modules allow staff to assemble and deploy new pages loaded with rich content based on communication needs. 

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Community and character

A completely re-imagined alumni magazine brings the excitement of campus to the larger Wheeler community—and the larger Wheeler community back to campus. 

The Fall issue of Now & Then includes an annual report and donor recognition section. 

The Spring 2020 issue of Now & Then took on a new form factor in acknowledgement of the challenges posed by the pandemic. 

Ephemera

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Wheeler_PartyWithPurpose
Wheeler_HolidayCard

The new brand system extends to all school communications: from letters to invites to development communications.

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Wheeler_Mission_Overlap_Warm

Visual system elements

A flexible system based on defined approaches to typography, color, graphic elements, composition, and photography anticipates future expansion and allows for ongoing creative engagement.

Projects

Curry CollegeProject type

Wesleyan UniversityProject type

Tufts HillelProject type

Art of the ViewbookProject type

A collection of logosProject type

Happy New YearProject type

Seattle Symphonyclassically innovative

New Jersey SymphonyAll around town

SkinnerAll around town

Olin College of EngineeringRedefining higher ed branding

Meketa Investment GroupElevating a respected brand

MIT Human ResourcesWelcome to MIT

All material © Alexander S. Budnitz and/or the orgianzations listed

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