The Wheeler School
communicating Joy and rigor
Known for it’s intense academics, student-centered pedagogy, and fine-arts focus, the new brand system helped bring parity to the social and civic engagement that guides all activity at Wheeler.
ROLE
Creative Director/Designer; Sametz Blackstone Associates
SCOPE
Strategy // Branding // Print // Web
Images from a social campaign featuring imagery by Copper Hound Pictures and an early implementation of the new identity standards.
recruitment
Every page of the viewbook is a unique dimension—a nod to Wheeler’s nimble, student-centric approach to customizing educational opportunities to students’ talents and interests.
Rich fields of color, unusual geometries, and varied page sizes that create multiple juxtapositions echo Wheeler’s holistic pedagogical approach.
A series of customizable templates help staff keep communications up-to-date with a growing list of accomplishments and busy calendar of events.
Engaging online
A new website offers easy access to a wealth of information for prospective, current, and former students (and their parents), all while expressing the joy and vitality of the Wheeler environment.
A variety of custom content modules allow staff to assemble and deploy new pages loaded with rich content based on communication needs.
Community and character
A completely re-imagined alumni magazine brings the excitement of campus to the larger Wheeler community—and the larger Wheeler community back to campus.
The Fall issue of Now & Then includes an annual report and donor recognition section.
The Spring 2020 issue of Now & Then took on a new form factor in acknowledgement of the challenges posed by the pandemic.
Ephemera
The new brand system extends to all school communications: from letters to invites to development communications.
Visual system elements
A flexible system based on defined approaches to typography, color, graphic elements, composition, and photography anticipates future expansion and allows for ongoing creative engagement.
case studies
I’m an esthetically omnivorous, intellectually curious designer, photographer, creative director, and educator with over 25 years of agency experience, a deep focus in education, arts and culture, and financial services, and an affinity for typographic and photographic adventure.
All material © Alexander S. Budnitz and/or the orgianzations listed
